TLDR: Japan Privacy-First Coupons and Data Protection

The first source discusses how Japan's evolving coupon economy must navigate strict privacy regulations, specifically the APPI and Premium Representations Act, while aiming for personalized offers. It explores strategies like collecting zero-party data and using AI-driven first-party data, along with technologies such as blockchain verification and consent management platforms to achieve this balance. The article emphasizes the importance of APPI-compliant design, transparent value exchanges, and regional adaptation for businesses, highlighting case studies and future trends like Web3 integration and regulatory convergence. The second source introduces Activa, a company launching a nationwide points program in Japan during 2024, partnering with various businesses and local governments to drive local economic growth, with plans to integrate with the Expo 2025 as a foundational element.